The explosion of data is completely changing marketing, as well it should be. Equally as interesting to me is the explosion of digital marketing opportunities. It was just a decade ago that a small fraction of people in the world were on the internet, now it is about half.
What makes digital so different is that we know who these people are with shocking accuracy.
I had previously assumed this is just the way it should be and always was. Silly me. It was only through working with old school marketers that I came to understand why they are in such awe, excitement (and confusion?) with all this data. The opportunities are now endless and the people profiles uncountable.
What works in marketing nowadays is not just identifying the right opportunities but also the right people, and then making systems to test and optimize your work.
photo credit The Marketoonist
What makes digital so different is that we know who these people are with shocking accuracy.
I had previously assumed this is just the way it should be and always was. Silly me. It was only through working with old school marketers that I came to understand why they are in such awe, excitement (and confusion?) with all this data. The opportunities are now endless and the people profiles uncountable.
What works in marketing nowadays is not just identifying the right opportunities but also the right people, and then making systems to test and optimize your work.
photo credit The Marketoonist
