I use a couple marketing axioms regularly that I want to share. They are also some of the most important lessons I've learned in my life
Perception is reality
Reality is negotiable
I got the first from my marketing professor in college, Ken Germann. The second is out of The 4-Hour Work Week by Tim Ferriss. Using the transitive property, I propose my own Theorem:
Perception is negotiable
I'm still testing this, but so far it has held up. If anyone can or wants to disprove it please let me know.
Perception is reality
Reality is negotiable
I got the first from my marketing professor in college, Ken Germann. The second is out of The 4-Hour Work Week by Tim Ferriss. Using the transitive property, I propose my own Theorem:
Perception is negotiable
I'm still testing this, but so far it has held up. If anyone can or wants to disprove it please let me know.