I've long been a fan of Isocket.com because I really like how they are transforming the online advertising industry. Earlier this year their Customer BFF Ryan Hupfer asked me to spill some of my beans and talk about how to run effective advertising campaigns. I agreed and was happy to get this down on paper, it has served me well so I hope other marketers out there might find it useful.
To see the full text, check out Get That Click: Strategies For Successful Display Advertising
To see the full text, check out Get That Click: Strategies For Successful Display Advertising