Branding is a tricky thing when all information ever created is available to everyone all the time. Customers can compare and contrast your competition like never before. And new competition enters the market like never before.
Growing a brand in such an environment is tough. To create as much an advantage as possible, ask yourself these questions:
If you don't have specific and defensible answers, you have some work to do.
Here is the upshot: once you have customers that never ever leave, or once you have a product no one else can make -- market that! That is best story a marketer can ask for.
Growing a brand in such an environment is tough. To create as much an advantage as possible, ask yourself these questions:
- Why will my customers never leave me?
- What about my brand is impossible for others to replicate?
If you don't have specific and defensible answers, you have some work to do.
Here is the upshot: once you have customers that never ever leave, or once you have a product no one else can make -- market that! That is best story a marketer can ask for.
