Basic physics tell us that you can combine two or more waves of close enough frequency to achieve a total maximal amplitude and intensity far higher than the individual sum of the parts. I think the same rule applies in the business world.
Your marketing, pr, sales, and business development strategies have to be congruent and synced to achieve their maximal effect. Without sufficient planning, they are haphazard entities floating in space. Unify them and you will elicit a much higher return.
Your marketing, pr, sales, and business development strategies have to be congruent and synced to achieve their maximal effect. Without sufficient planning, they are haphazard entities floating in space. Unify them and you will elicit a much higher return.