This post originally appeared on BumeBox.com
Marketing channels are instruments, and you are the musician. The master musician plays both in time on in tune, so your multi channel marketing message will have the greatest effect when it is synchronized and congruent.
Marketing channels are instruments, and you are the musician. The master musician plays both in time on in tune, so your multi channel marketing message will have the greatest effect when it is synchronized and congruent.
Synchronized. Are you strategically planning your marketing campaigns to coincide across different mediums, or are they just haphazard points in space? Stack them together.
Congruent. Are you communicating the same message across different mediums, or is your voice divided? Match your messaging.
A concert is the united performance of musicians within an organization. What does your concert sound like?
Congruent. Are you communicating the same message across different mediums, or is your voice divided? Match your messaging.
A concert is the united performance of musicians within an organization. What does your concert sound like?
