Growing a brand in such an environment is tough. To create as much an advantage as possible, ask yourself these questions:
- Why will my customers never leave me?
- What about my brand is impossible for others to replicate?
If you don't have specific and defensible answers, you have some work to do.
Here is the upshot: once you have customers that never ever leave, or once you have a product no one else can make -- market that! That is best story a marketer can ask for.